All Bow To The ?True Blood? Premier, HBO?s King Of Twitter
Content is king, but it sure doesn?t hurt when that content spills into marketing. True Blood is the newest, and perhaps best, example. While HBO aired a marathon recap of last season ? standard ?fair ? their marketing team conducted a clever viral campaign with YouTube videos and the Twitter hashtag #markersday. (Your maker is the person who turned you into a vampire.)
Here?s my favorite:
That kind of content, along with the anticipation vamp porn inspires, it worked. According to Bluefin Labs, last night?s premiere of True Blood?s fifth season pulled off the following:
+ Ranked #1 all-time for most comments for a premium cable season premiere
+ Ranked #2 all-time for most comments for a cable drama season premiere (Pretty Little Liars is #1)
+ Ranked #6 all-time for most comments for any season premiere (all genres, all network types)
Data point number 2 and 3 are especially impressive for a premier cable series. Here?s a Bluefin infographic with a breakdown of the buzz:

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